feat(*): allow custom component images

Pull image names for Deis components from etcd, defaulting to the
stock Deis component images. This enables users to supply their own
router, for instance, simply by setting an etcd key:

/deis/{component}/image

Also, the Deis release version is now stored in /etc/deis-release.
This is by default appended when getting the image names for Deis
components, but can be overridden if set in etcd at /deis/release.

Author: carmstrong

systemd/deis-controller.service

@@ -6,9 +6,9 @@ After=deis-logger.service
 [Service]
 EnvironmentFile=/etc/environment
 TimeoutStartSec=20m
-ExecStartPre=/bin/sh -c "docker history deis/controller >/dev/null || docker pull deis/controller:latest"
+ExecStartPre=/bin/sh -c "IMAGE=`/run/deis/bin/get_image /deis/controller`; docker history $IMAGE >/dev/null || docker pull $IMAGE"
 ExecStartPre=/bin/sh -c "docker inspect deis-controller >/dev/null && docker rm -f deis-controller || true"
-ExecStart=/usr/bin/docker run --name deis-controller --rm -p 8000:8000 -e PUBLISH=8000 -e HOST=${COREOS_PRIVATE_IPV4} --volumes-from=deis-logger deis/controller
+ExecStart=/bin/sh -c "IMAGE=`/run/deis/bin/get_image /deis/controller` && docker run --name deis-controller --rm -p 8000:8000 -e PUBLISH=8000 -e HOST=$COREOS_PRIVATE_IPV4 --volumes-from=deis-logger $IMAGE"
 
 [Install]
 WantedBy=multi-user.target